Direct marketing

Direct marketing is a very powerful tool to grow your business, and to look after existing customers. Blonde allows you to use marketing resources for directly contacting customers. The tools currently used by Blonde are email, postal mail and SMS.

All direct marketing tools may be used in a similar way. First, select the customers you aim to contact. Multiple filters (age, sex, occupation etc.) are at your disposal. The next step is to edit the document to be sent. By using macros you are enabled to send customized offers to your customers. E.g. the customer name, current account balance etc. may be inserted into the text. The third step is to send or print (for postal mail) the documents created.

No-shows at appointments are causing important losses to your business. In these cases the resources reserved (hairdresser or tanning devices) are unutilized for that period. The bookings reminder feature helps you in these cases. The Bookings Reminder lets you send some form of reminder to the customer some time before the appointment, asking him/her to signal if he/she will come to the appointment. While reminding the customer is also possible by phone, Blonde only sends reminders by email and SMS. The confirmation is shown in the booking.

Blonde logs SMS messages sent in the same way as it does for direct marketing mails or reminders for appointments. Logging enables you to check the costs of SMS messages. With Blonde you can send SMS all over the world, the cost of SMS messages mostly depend on the location of the recipients' phone.

This feature is included in

• Blonde Studio
• Blonde Standard Salon
• Blonde Salon Professional
• Blonde Tanning
• Blonde Fitness
• Blonde Spa&Clinic editions.